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<br />· Business Plan/Comparative Analyses for <br />each department include: <br />" Industry Analysis (Size, Trends, Forecasts) <br />,., Target Market Analysis (Primary & <br />Secondary Market Segmentation) <br />,., Best Practices Analysis <br />,., Marketing Strategy (4 Ps of Marketing) <br />" Financial Scenarios (3 estimates) <br /> <br /> <br />Factors effecting demand for each department's services <br /> <br />- Population declined from 15,416 in 2000 to 14,945 in 2006 <br />- Projected population to decline further by 0.3% in 2010 (VEC) <br /> <br /> <br /> <br />- Per Capita personal income: below Virginia's average <br />- Unemployment rate in March 2008: Martinsville 11.7% - VA 3.9% <br />Business establishments: Declined from 761 in 1999 to 729 <br />