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Martinsville ImpoUnding Reservoir- year round, seasonal high/Iow usage, inexpensive, no.-: ...... <br />marketing <br /> <br />TGIF-seasonal, inexpensive, adequate marketing ,_ <br /> <br />Destination Marketing Organization (DMO) <br /> <br />Martinsville-Henry Co. Chamber of Commerce. - 4 employees- full-time <br />Office of Tourism - 1 part-time employee (20 hours/week) <br />Budget - $51,000 - 2000-2001 <br />Sources - $20,500 - Henry County <br /> $20,500 - City of Martinsville <br /> $10,000 - Chamber of Commerce <br /> <br />Marketing Focus <br />· Race Fans <br />· Blue Ridge Parkway visitors <br />· Tourists interested in Virginia <br />· Small market planners <br />· Tour buses and guides <br />· Friends and Family <br /> <br />Marketing Budget - $22,000 <br /> <br />S W O T ANALYSIS <br /> <br />STRENGTHS (INTERNAL) <br /> <br />· <br /> <br />· <br /> <br />· <br /> <br />· Proximity to Parkway ' <br />· HistOriCal' sites/fi~h: hiStOry <br />· Hospitality/small town Charm <br />· Family oriented community <br /> <br />Natural Beauty - mountains, dvers, streams, lakes, forests <br />4 Distinct Seasons <br />Moderate Climate . . ...- . : - <br /> <br /> Charming UptowP- <br />· Cultural Attractions/activities ' PAA, VMNA, PHCC, Averett , ... <br />· Professional'sP°rts ..'Martir{Sgille speedway, VIR; Astros, DanVille BraVes, <br />· Wineries <br />· Good road system <br /> <br />WEAKNESSES (iN-TERNAE) :: ...... . <br />· Limited or attractions <br /> <br />children - <br /> <br /> <br />